Creating a logo is not a simple task, it is a very lengthy process. It takes a lot of frustration, time, and revisions. This goes for both creating a logo for a company as well as branding yourself. When creating a logo that is for you, you need to think deeply about who you are and what you stand for. It also needs to be creative so it sets you apart from other competition. As I started to evolve my own logo it first had started off with just a box that surrounded my first and last initials (T S). This was a very basic logo that didn’t have that much thought put into it. It was simple but very clean. I needed a way to brand myself that would define who I actually am. So I thought to myself what represents who I am as a person.
As I started to evolve my own logo it first had started off with just a box that surrounded my first and last initials (T S). This was a very basic logo that didn’t have that much thought put into it. It was simple but very clean but didn’t really define who I actually was. I needed a way to brand myself that would define who I actually am. So I thought to myself what represents who I am as a person. The first idea that had come to my head was where is my heritage from German, Austrian, English, and Cherokee. Since I like to relate back to my old Native American ancestors I went down that thought path. Then I thought about that culture and what was praised for it. Horses, wolves, the invention of the bow and arrow, my head was spinning with ideas. But the one that had hit home the most was the wolf. The wolf was also a good representation of the business field that I am going into (marketing). With this field being so competitive you need to stand out and be the top dog or wolf in my situation. So I started to look up photos on Google. I came across a geometric wolf and instantly fell in love with it. That’s when I whipped open Adobe Illustrator and started to create it.
As I was making it I kept on making small revisions on which angles went where and how big did I want it. Do I parallel the lines within the lower head or just keep the outline. I ended making up over five different copies until I was satisfied. After I was done creating the wolf I didn’t like the amount of white space that was left and did not know where I was going to put my initials around it. The logo needed more. So I went back to the original ideas of my heritage and thought about the bow and arrow. Since it was one of the most popular weapons within the Native American culture. I wouldn’t be able to add a bow into it, but I would be able to add arrows. They are also pretty easy to design and won’t have to go through that many revisions. With these arrows, I wasn’t sure if I should hide them behind the head of the wolf or right underneath it. Eventually, I went with underneath because it allowed for a space to place my initials further defining who I am.
In the end, this process was long and daunting. If you are going to create your own logo make sure that it is a thought out process and it is something that defines who you are. Don’t do what I did at first, take time and make sure it’s a representation of whom you are.