Old Spokes Home

The Scenario

Old Spokes Home is looking to inform locals of their recent acquisition in hopes to elevate their brand profile and gain legitimacy as a bike shop in the Burlington Community.  The primary goals of this campaign are as follows: elevate sales, raise support for bike donations, raise awareness, and generate community involvement in the Bike Recycle VT project.

What To Do

Conduct market research on the biking community of the Vermont area and create advertisements that fit towards the company’s target market.

The Results

Through the analysis of the market research that was conducted we created print, radio, transit advertisements and an event to promote Old Spokes Home. Along with this we created a media plan that the company could follow in order to bring in traffic to the shop.

Full presentation here.