Digital Marketing

Digital Marketing

Hemetic Trading Co.

The Scenario

Determine how to increase the sales and digital presence for Hemetic Trading Co.

What To Do

External Scan (Industry trend, competitor analysis, define target market)

Digital audit and internal scan

The Outcome

After assessing Hemetic’s media and competitors we were able to see what was working, what could be touched up, and what their competitors were doing, my team and I created a 95 page document of recommendations.

Full presentation here.

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Analyitics Analysis

Zero Gravity

The Scenario

Create a brand lifestyle, promote the lifestyle brand to the target market, and drive the target market to Zero Gravity Brewing Co.’s social media.

What To Do

Conduct a competitor analysis, analyze the current social media and website, and to create recommendations based on the findings.

The Outcome

After going through Zero Gravity Brewing Co.’s media and competitors a 58 page document of recommendations to promote the company’s lifestyle brand on social media, follow what their competitors are doing, and create a revamp of the company’s website.

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Full presentation here.

 

Champlain College

The Scenario

Determine how to increase viewership in each department of learning (undergraduate, graduate, and continuing professional studies).

What To Do

Assess Champlain College’s Google Analytics to see which segments need improvement for better engagement.

The Outcome

After carefully calculated research from an external and internal view of Champlain College’s prospective students which include undergraduates, graduates and continuing professional studies, recommendations have been formulated based upon our research that should help prospective students become more interested in applying to Champlain and improve the overall digital marketing of Champlain.

Full presentation here.

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