Poster Designs for Bands

MF Doom Poster Tame Impala Poster

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Old Spokes Home

In conjunction with Champlain College’s Advanced Advertising, Consumer Behavior and Market Research courses, we are working with Old Spokes Home on an advertising campaign.  Recently, Bike Recycle VT acquired Old Spokes Home. This acquisition will, in part, frame our campaign proposal as we explore the options between web, print, radio, and more non-traditional media advertisements that could help both OSH and BRV get the recognition they need to support their business.

Our primary goal was increase sales of Old Spokes Home.  In addition to this, we have three secondary goals of raising support for bike donations, raising awareness for Old Spokes Home, and generating community involvement for Bike Recycle VT.  With this in mind, the tone of our campaign suggestions will view increasing sales as our big idea and reflect that.

 

Check out the paper here.

Check out the presentation here.

Vermont Vines Winery

In order to best tackle the challenge of furthering Zero Gravity as a lifestyle brand, we conducted an in-depth competitive analysis along with analytics analysis of all platforms.  We wanted to take a look at as much internal information as possible and compare it with thriving lifestyle brands.  Our recommendations that followed are the product of thorough analysis of analytics, outside trends and successful lifestyle brands.

Check out the paper here.

Check out the presentation here.

Zero Gravity Brewing Co.

In order to best tackle the challenge of furthering Zero Gravity as a lifestyle brand, we conducted an in-depth competitive analysis along with analytics analysis of all platforms.  We wanted to take a look at as much internal information as possible and compare it with thriving lifestyle brands.  Our recommendations that followed are the product of thorough analysis of analytics, outside trends and successful lifestyle brands.

Check out the paper here.

Check out the presentation here.

Hemetic Trading Co. Discovery

For this project my group and we were tasked with finding a company within the local area as well as giving their digital media an audit. My group had chose Hemetic Trading Co., an American carry company, created by two graduates of Champlain College. While working with Hemetic our group restructured their digital presence and gave them a detailed media plan of how to go ahead for the future.

Check out the paper here.

Check out the presentation here.